Filed under: Performance, Truck, Etc., Plants/Manufacturing, Work, Ford
There’s something inexplicably mesmerizing about watching a factory in action. Seeing the innumerable complex mechanisms mesh in perfect harmony to create the products we know and love is part of what makes shows like National Geographic’s Ultimate Factories so interesting. Now the program is headed to Dearborn for a look at how the Ford F-150 Ecoboost and F-150 SVT Raptor come together on the line in crystal-clear HD video. The show will also spend time with both trucks out on the company’s proving grounds, which means there’s a good chance we’ll see the Raptor bashing over various obstacles.
Consider us excited. Last year, the Ford plant in Dearborn produced 344,446 vehicles, making it the third most productive plant in North America behind the Nissan facility in Aguascalientes, Mexico and the Volkswagen plant in Puebla, Mexico.
The show will air on Saturday, February 4 at 8 p.m. Eastern on the National Geographic Channel, but you can get a glimpse of what to expect in the video after the jump.
Continue reading Watch an SVT Raptor be built on Ultimate Factories this weekend [w/video]
Watch an SVT Raptor be built on Ultimate Factories this weekend [w/video] originally appeared on Autoblog on Fri, 03 Feb 2012 18:30:00 EST. Please see our terms for use of feeds.
Filed under: Car Buying, Ford, GM, Honda, Jeep, Kia, Toyota, Earnings/Financials
Most days, California must seem like Kazakhstan for the Big Three. Domestic products aren’t so popular out West, where Toyota and Honda have long stood atop the sales charts. But not in 2011.
According to a report in Automotive News, both General Motors and Ford managed to bump Honda from its silver medal position in 2011, though Toyota still holds a commanding market share lead. In a storyline we’ve heard before, the twin natural disasters in Asia curbed Japanese production, causing a 4.5 point loss of market share. Toyota’s market share dropped from 22.8 to 19.2 percent, while GM and Ford tied at 12.6 percent – ahead of Honda at 12.1.
Booming sales in the Golden State helped the domestics to their 1.8 point gain. New vehicle registrations in California were up 9.9 percent, according to the report. The biggest sales gains last year were made by Kia and Jeep, which were up 53 and 49 percent, respectively.
Wagons West: Domestics picked up market share in California last year originally appeared on Autoblog on Fri, 03 Feb 2012 14:01:00 EST. Please see our terms for use of feeds.
Filed under: Truck, Marketing/Advertising, Videos, Chevrolet, Ford
Chevrolet continues its onslaught of Super Bowl ads released before this Sunday’s big game, clearly hoping that volume plays in its favor when the points are tallied by marketing analysts on Monday.
Today’s commercial, entitled “2012,” stars the Chevrolet Silverado in a post-apocalyptic world. In this ad, Chevy reminds us of its oft-repeated statistic that its trucks are the longest lasting, most dependable trucks on the road, and it does so by imagining that the Mayans were right and that 2012 is our last year on Earth.
It’s a well-done spot with lots of fun things to focus on – we’re even amused by the soundtrack, which isn’t what we’d immediately expect to hear as the backing music following life after an Extinction Level Event.
Follow the jump to view the end of the world through Chevy’s eyes.
Continue reading Chevy Silverado takes shot at Ford in apocalyptic Super Bowl ad
Chevy Silverado takes shot at Ford in apocalyptic Super Bowl ad originally appeared on Autoblog on Fri, 03 Feb 2012 10:30:00 EST. Please see our terms for use of feeds.
Filed under: Truck, Marketing/Advertising, Videos, Chevrolet, Ford
Chevrolet continues its onslaught of Super Bowl ads released before this Sunday’s big game, clearly hoping that volume plays in its favor when the points are tallied by marketing analysts on Monday.
Today’s commercial, entitled “2012,” stars the Chevrolet Silverado in a post-apocalyptic world. In this ad, Chevy reminds us of its oft-repeated statistic that its trucks are the longest lasting, most dependable trucks on the road, and it does so by imagining that the Mayans were right and that 2012 is our last year on Earth.
It’s a well-done spot with lots of fun things to focus on – we’re even amused by the soundtrack, which isn’t what we’d immediately expect to hear as the backing music following life after an Extinction Level Event.
Follow the jump to view the end of the world through Chevy’s eyes.
Continue reading Chevy Silverado takes shot at Ford in apocalyptic Super Bowl ad
Chevy Silverado takes shot at Ford in apocalyptic Super Bowl ad originally appeared on Autoblog on Fri, 03 Feb 2012 10:30:00 EST. Please see our terms for use of feeds.