“The new Ford Fiesta captures every aspect of what’s defined Ford as a small-car leader in Europe and builds on it in terms of driving dynamics and design. When it arrives in North America in 2010, the Ford Fiesta will set a new standard in the small car segment.”
Mark Fields, President of the Americas, Ford Motor Company.

“All the vital elements of ‘kinetic design’ combine to create a visually rich, dynamic exterior shape that is very close indeed to the original concept car. Full surfaces, bold graphics and dynamic lines combine coherently and harmoniously to create a dynamic spirit of fun and energy in motion.”
Martin Smith, Ford of Europe’s Executive Director for Design

“The new Ford Fiesta is an example of how good a small car can be, The Fiesta is great to look at, great to drive and it has quality you can see, feel and touch. It’s going to be an important growth product for North America.”
Jim Farley, Ford’s group vice president, Marketing and Communications.

Ford confirms Fiesta as global name for small car.

Ford’s new-generation global small car to be previewed at 2008 Geneva Motor Show. Its worldwide name is confirmed – Ford Fiesta.

The new Ford Fiesta brings the Verve Concept exterior and interior styling to production reality, demonstrating that small cars can be stylish, sophisticated and emotional. It rejects the notion that an affordable small car has to be a commodity.

Designed and developed in Europe for customers in Europe, Asia, South Africa, Australia and the Americas between 2008 and 2010, the new Fiesta is the first major product of Ford’s new global product development process.

In Europe, the new Fiesta will debut first in production guise at the 2008 Geneva Motor Show in March and will go on sale in fall 2008 in three and five-door hatchback body styles. By 2010, the new Fiesta will be on sale in markets across Europe, Asia, South Africa, Australia and North America in a variety of regionally tailored models derived from a common platform.