Archive for December, 2008
WHY WE RACE
Posted by: | CommentsFans get a sneak peak at the broadcast premier of The Mustang Challenge
The countdown is on for this Sunday’s premier of the broadcast of “Why We Race: The Mustang Challenge.” Fans can expect to see up-close the full excitement, drama and behind the scenes story of the Ford Racing Mustang Challenge for the Miller Cup. In addition to following Andrew Caddell of Graham, Washington, the series will also shadow diverse sets of racing teams ranging from father-son duos with a passion for speed to well-financed enterprises featuring multiple race cars, drivers and full crews of mechanics.
Produced by Emmy-winning Ligner Group Productions, the first of three episodes starts at 8:00 p.m. Eastern on Discovery’s HD Theater network, where it is exclusively available in 1080i and 5.1 digital surround sound on high-definition platforms nationwide.
Related Resources
Fans looking to get a sneak peek at the broadcast
About Ford Racing Mustang Challenge for the Miller Cup: www.millercup.com
About the Discovery Communication’s premier HD network: www.dhd.discovery.com or www.turbo.com.
Quotes
“We’re really excited to have the opportunity to be in millions of homes across the country and to show an entirely new audience why Mustang Challenge is THE Place to Race! There just isn’t another series that has the bang for the buck like the Mustang Challenge, and to have us showcased on HD Theater like this for three consecutive Sunday nights is an extraordinary opportunity to tell the stories behind the racers.”
- Jamie Slone, 2008 Mustang Challenge Championship Sales and Marketing Manager
