Athletic, upscale new 2010 Ford Taurus offers impeccable driving dynamics and stylish design to full-size sedan buyers at an unbeatable price tag.

Starting at $25,995 – the same price as 2009 models – the 2010 Taurus comes standard with Ford’s proven Duratec 3.5-liter V-6, generating 263 horsepower and 249 foot-pounds of torque. This award-winning engine earns a ULEV-II emissions certification and comes paired with a choice of two new six-speed automatic transmissions. The Duratec V-6 also helps the front-wheel-drive Taurus deliver unsurpassed highway fuel economy.

The 2010 Taurus features a new SR1 suspension configuration. Named for its “one-to-one” rear shock absorber ratio, it provides a superior balance between cornering and handling while providing a stable baseline for fine tuning.

When it comes to design, the new 2010 Ford Taurus reflects a shift from a family-style sedan to a vehicle that can move friends and family as well as deliver a premium driving experience with technologies aimed at making time on the road more meaningful and fun.

Key Taurus design features include:

• Exterior design details are more sculpted and powerful – from the powerdome that speaks to the strength behind its confident grille to the pronounced fenders and fascia.
• Bold new headlights combined with recessed parking lamps.
• New wheels, from 17- to 20-inches in diameter, fill the sculpted wheel wells and lend Taurus a muscular and athletic stance.
• New exterior colors include Candy Red Metallic Tint, White Platinum Metallic, Steel Blue Metallic, Gold Leaf Metallic and Ingot Silver Metallic.
• The door panels employ an innovative urethane tooling process providing unique texture and identity to surfaces, with visible stitching and a hand crafted appeal.

Quotes

“The new Taurus sets the pace for Ford’s growing new car launch momentum. This sedan completely redefines expectations of what Taurus stands for – and helps further define what Ford is capable of delivering – quality, fuel-efficient vehicles featuring the latest technologies, wrapped in bold, sporty and expressive designs.”
- Mark Fields, President of the Americas

“Taurus is our premium Ford flagship, and it casts a halo across the entire brand portfolio. Building on its reputation for safety leadership, we leveraged extensive use of computer-aided design and engineering technologies as well as digital pre-assembly modeling to deliver a high-quality, new Taurus a year ahead of schedule.”
- Derrick Kuzak, Group Vice President for Global Product Development

Ford Taurus demonstrates safety leadership in deliberate crash into a 1 million pound wall at 35 mph.

The Taurus – rated ‘Top Safety Pick’ by the Insurance Institute for Highway Safety (IIHS) – was crash tested at Ford’s testing facilities in Dearborn, Mich., to show what needs to happen in 100 milliseconds, or about a tenth of a second, from start to finish.

In that brief span of time, safety belt pretensioners tighten the belt, frontal air bags are inflated to the appropriate level, and the forces of the crash are being deflected by the structure of the vehicle designed specifically to help protect occupants inside.

The IIHS also gave Taurus top marks – “Good” ratings – for frontal, side and rear impacts. Highlights of the Ford Taurus safety story include:

• Safety Canopy™ – Ford’s exclusive side impact protection system, featuring side curtain airbags that helps protect front and rear outboard passengers in both rollovers and side impact crashes.
• SPACE –An acronym for Side Protection And Cabin Enhancement architecture, Ford’s SPACE helps protect occupants using a configuration of strategically placed long steel rails and square tubes under the car body that create 10 different “crush zones” that help channel crash forces away from the occupants inside.
• AdvanceTrac® – An electronic stability control system that can predict the vehicle’s intentions using a sensor to detect and measure oversteer and yaw by monitoring the vehicle’s speed, throttle position and steering wheel angle. When the system senses wheel slip, engine torque is reduced and braking is applied where needed to help keep the car tracking safely on its intended path.
• Ford’s Belt-Minder® – A safety belt reminder technology for the driver and front passenger that takes over after the initial safety belt reminder stops chiming. If the driver or front passenger remains unbuckled, the system chimes and flashes a warning lamp for six seconds every 30 seconds for five minutes or until the driver buckles up, whichever comes first.
• Personal Safety System™ – A suite of seven protection technologies working together as a system to help protect occupants, including dual-stage front air bags and occupant classification.

Quotes

“We want people to see what happens in the blink of an eye. We want to open people’s eyes that not all cars are created equal when it comes to safety. There is a difference and we want to show why Taurus is the safest rated large sedan sold in America.”
- Stephen Kozak, Ford North American Safety Chief Engineer