STUDY: Ford continues to find favor with consumers while GM, Chysler decline
ByFiled under: Chrysler, Ford, GM
Bankruptcy may have put General Motors and Chrysler in a better financial position, but a report from Rasmussen shows that public opinion may have taken a big hit in the process. The survey, which was completed by 1,000 Americans in late July, shows that only 38% of Americans now have a favorable opinion of GM, down six points from May, and 21% of respondents have a very unfavorable view of the Detroit-based automaker. Chrysler now only has a 34% favorable rating, also down six points, while its very unfavorable rating has dipped to 23%.
The perils of GM and Chrysler are having the opposite affect on Ford, though, as the latest Rasmussen Report shows the public now has a 66% favorable opinion of Ford, with 22% now very favorable. The reason sited in the survey is the fact that the Blue Oval didn’t require bailout money, along with avoiding a stint in bankruptcy court. For Ford, 46% of Americans surveyed are more likely to buy a car for avoiding government assistance, while only 17% say they are more likely to go GM now that the company is out of bankruptcy. While the report is good news to Ford, we’d point out that the significant swings in opinion from March to May to July shows that the public mood can shift quickly.
The bankruptcies of GM and Chrysler have certainly weighed down public opinion of the companies, but the attention the industry has received in the past year has helped the surveyed Americans place more value on the auto industry. 88% of those surveyed felt the auto industry is at least somewhat important to the economy, compared to only 49% back in March 2007. Hit the jump to review the complete Rasmussen Report.
[Source: Rasmussen Reports]
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STUDY: Ford continues to find favor with consumers while GM, Chysler decline originally appeared on Autoblog on Thu, 30 Jul 2009 07:58:00 EST. Please see our terms for use of feeds.
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