Ford Motor Company used its head-turning 2010 Ford Taurus SHO in an attempt to break up Tonight Show host Conan O’Brien’s “marriage” on national television.

The TV star’s long-running relationship with his 1992 Ford Taurus SHO was challenged when the all-new 2010 Taurus SHO made an appearance on the late-night comedy show on Oct. 29. A national audience saw firsthand whether O’Brien’s steadfast love for his Jewel green SHO could be tempted with this latest sexy head-turner from Ford.

O’Brien’s second-generation ‘Super High Output’ Taurus has been the focus of the late night comedian’s skits many times including during O’Brien’s premier as host of “The Tonight Show” earlier this year.

During the skit O’Brien, who is confident there could never be a better performance sedan than his ’92 Taurus SHO, is tempted by the 2010 model’s 365-horespower V-6 and its high tech features. Amy Marentic, Ford’s Group marketing manager for Taurus, teaches O’Brien a thing or two when it comes to the Taurus SHO.

Find out if the new 2010 Taurus SHO can win over O’Brien at www.thefordstory.com.

Quote
“We were very excited to get the chance to expose Conan to a much more modern and innovative Taurus SHO. There’s no comparison when it comes to comparing his nearly 20 year-old SHO to our new flagship but it was a lot of fun challenging him to find something about the new SHO to joke about.”
— Amy Marentic, Ford’s Group marketing manager for Taurus

Even if you don’t know why, you probably have heard the name Funkmaster Flex. For more than a more than a decade Flex has been one of America’s top radio personalities, reaching more than 2 million listeners per week.

He’s also an avid car enthusiast, customizing new vehicles and building vintage cars with special attention to style and performance. Most recently, Flex customized the all-new 2010 Ford Taurus SHO, which he will debut at the 2009 Specialty Equipment Manufacturers Association (SEMA) Show in Las Vegas. He has also developed his own car-customizing television programming.

He’ll be hosting a live chat from the show. This trade show attracts 100,000 automotive enthusiasts who are part of the industry. And you have to be in the industry to attend, as it is closed to the public.

Tune in on this Web page Wednesday, November 4, at 4:00 p.m. EDT to see what the Funkmaster has to say about the SEMA show and his latest Ford rides, and see where the conversation goes.

Because the show is not open to the public, we’ll give you a peek into the show with an article from the event, in addition to this chat. Check back during the week of November 2.

Not only does Flex represent his own line of hi-octane automotive accessories, but he also developed and promotes an annual eight-city Funkmaster Flex Custom Car & Bike Show Tour, bringing the most exclusive and expensive candy-colored rides to fans in cities from Canada to Miami.

We make it easy for you to share this story with your friends; simply click on the “share this” method of your choice at the top right corner of this page. You can also click here to sign up for updates from Ford Motor Company, and click here to add an RSS feed to your regular home page.